Apple has proven its influence on technology giants

- Feb 21, 2019-

Apple has been aggressively promoting high-protein shakes and creatine drinks because the iPhone maker spent most of the week presenting its 42-inch biceps throughout Silicon Valley. Last week, the company sued Facebook for violating Apple's Enterprise Developer Program agreement. Essentially, this social networking site uses a developer program to send applications to consumers who track user data. The developer program is designed for in-house testing of applications.


Then, after TechCrunch reported the issue, Apple removed Facebook's use of enterprise applications, cutting off the ability of the social media giant to use such applications. This also affects the ability of Facebook employees to access company-specific applications that they may need to do their jobs.


However, it turns out that Facebook is not the only company that violates the Apple Agreement. Google (GOOG, GOOGL) is also sending apps to consumers by abusing the enterprise developer program. Like Facebook, Google has also been denied access.


Since then, after Facebook and Google removed their apps, Apple re-enabled their access to the enterprise developer program, but it also raises a question: Should Apple impose this on other companies? Big control? So what about consumer apps?


Apple is able to kick Facebook and Google out of its own apps, proving how powerful this iPhone maker is. More importantly, it helps illustrate how much Facebook and Google need Apple. If these companies want to get access to 1.4 billion Apple devices on the market, they must follow the rules of the hardware manufacturer.


Why did Apple close these apps?

For the same reason, Apple revoked Facebook and Google's certificates. These companies can only create and test applications internally using Apple's iOS Enterprise Developer program. These applications should not be open to consumers because this is the original intention of the Apple App Store.


Instead, Facebook and Google bypassed the app store and sent them through the enterprise developer program. It's worth noting that these applications are designed to scan a user's smartphone in order to see which applications the user is using and how often they are used, while the app store's app is not allowed to do so. Users who have installed these applications are also paid.


So, when TechCrunch reported that Facebook's app already existed and explained how it was released, Apple's response was to unplug the company's corporate programs. Later, people found that Google also had a similar program, so Apple also blocked it.


Mark Bartholomew, a professor at the University of Buffalo School of Law, explained: "My special opinion on this matter is that Apple's response is very cautious, not exerting influence everywhere. Shows how they have locked in relationships with Facebook and Google." "For me, this doesn't seem too much, but I think the future may be excessive."


Apple's position on privacy protection has been around for a long time. Apple CEO Tim Cook said consumer privacy is a human right and said that companies like Facebook and Google are collecting data in violation of privacy. Cook's Apple even blocked social media trackers on third-party websites on Safari.


Facebook CEO Mark Zuckerberg told Vox in the past that Cook’s view of Facebook’s use of data was wrong and implied that the company did not care about users, “extremely slick, totally unfair.” Of course, Facebook is not the only company that uses consumer data to make money. Google uses consumer information to help sell ads to advertisers. Amazon is quickly becoming a major player in the online advertising market.


Bartholomew said: "There is a saying that this is a privacy dispute, and Apple's brand is actually about privacy... and it comes with a trade-off." "In order to enjoy Apple's greater concern for privacy." You have to endure this well-planned environment that makes your use of these devices less flexible than in other spaces."


"To a certain extent, I am willing to put it there and let people decide to choose," he added. “I just think it should be very transparent.”